Prospects in the Inbox surfaces your next best outreach opportunities each week—so you can qualify potential donors steadily, not all at once.
Momentum doesn’t just help you manage active relationships—it helps you uncover what’s next. The Prospects feature surfaces high-potential donors from your portfolio and feeds them into your Inbox each week, so you can make consistent progress through qualification without feeling overwhelmed.
It’s donor discovery, made manageable.
Powered by the Giving Score
At the heart of this feature is Momentum’s Giving Score—an algorithm that scores and prioritizes potential donors based on:
- Engagement signals (like opens, clicks, and past interactions)
- Giving data (recency, frequency, and gift amount)
- Other custom insights pulled from your CRM
The result: a smart, evolving view of who’s worth reaching out to next, tailored to your portfolio.
How It Works in the Inbox
- Each week, Momentum automatically adds a set number of prospects to your Action Queue
- These prospects are surfaced alongside your other outreach tasks, so you can send out all of your donor touches at once
- You decide when and how to reach out—Momentum simply keeps them top of mind
No bulk asks. No cold lists. Just steady, thoughtful qualification—on your terms.
Why It Matters
- Helps you work through your prospect pool gradually, without disrupting active donor work
- Ensures you’re spending time where there’s real potential
- Turns pipeline-building into a weekly habit, not a quarterly scramble
TL;DR
Use this feature to: Stay in steady contact with your highest-potential, unqualified donors
Driven by: The Giving Score—Momentum’s proprietary donor prioritization engine
How it appears: Prospect actions show up in your Inbox weekly for review and follow-up
You stay in control: You choose how to engage—Momentum simply surfaces who to focus on