If you’re brand new to AI, no problem. This guide is your flight manual for crafting prompts — simple instructions you give your AI assistant to generate helpful content for donor engagement.
Welcome aboard! You're at the beginning of an exciting journey — one that helps you spend more time connecting with people and less time on busywork. Whether you're reaching out by email, phone, letter, or handwritten card, AI is here as your co-pilot, helping you launch each message with clarity, care, and speed.
What’s a Prompt?
A prompt is a message you type to ask the AI for help. It’s like giving mission instructions to a highly capable assistant who already understands the world of fundraising.
How to Craft a Great Prompt
You don’t need to learn a new language — just follow these three easy principles:
- Start with an action – What do you want the AI to do? (e.g. Write, Summarize, Draft)
- Be specific – Who’s it for? What’s the purpose?
- Add context – Include relevant details like gift amount, program name, or recent events
From an existing Momentum fundraiser, "You have to talk to your AI writer like you would talk to an assistant or a really good intern."
Supported Outreach Types
You can use prompts to generate or improve any of these message types:
- Email – Personal and timely
- Postal Letter – Formal, longer-form updates
- Phone Call Talking Points – Friendly, focused conversation starters
- Handwritten Card – Short, warm messages that feel personal
Prompt Examples for Your Mission
Thank-Yous & Stewardship
“Write a warm thank-you message to a donor who recently gave. Emphasize the impact of their support and keep the tone personal but professional.”
“Draft a short note to celebrate a donor's giving anniversary. Make it feel meaningful without asking for another gift.”
“Create a handwritten-style card thanking a donor for attending a recent event.”
Campaign Follow-Ups
“Rewrite this campaign update to sound more conversational and aligned with our voice. Focus on donor impact, not internal goals.”
“Turn this fundraising appeal into a follow-up message for donors who haven’t responded. Keep it friendly and mission-focused.”
“Make this email shorter and easier to skim, while keeping the call to action strong.”
Calls & Talking Points
“Give me a call script to reconnect with a lapsed donor. I want to thank them for past giving and ask about their interests moving forward.”
“Generate talking points for a first-time donor call. Keep it light and relationship-focused.”
End-of-Year Outreach
“Personalize this year-end email appeal for a broad donor segment. Emphasize urgency, mission impact, and gratitude.”
“Rewrite this letter to better engage recurring donors during our year-end campaign.”
General Cleanup & Rewriting
“Rewrite this message to sound warmer and more donor-centered, while keeping the original meaning.”
“Make this message more concise, but still emotionally resonant.”
“Polish this outreach so it sounds like it came from a real person—not a marketing email.”
Bonus Tips from Ground Control
- Mention tone: Want it to sound warm, excited, formal, or casual? Just say so.
- Iterate easily: If the first result isn’t quite right, use the Preview feature to tweak your prompt or ask for alternatives.
- Layer context: The more you include (donor history, programs, past events), the more personal the result.
Ready for Lift-Off?
Whether you're writing to a major donor or calling a long-lapsed giver, AI is here to help you craft thoughtful, timely, personalized outreach — across every channel.
You’re not flying solo. Your AI companion is with you every step of the way, helping you build stronger relationships, faster.
TL;DR: Getting Started with Your AI Writer
Your AI Writer is here to help you craft meaningful, personalized outreach — fast. Use it for:
- Emails
- Postal letters
- Phone call talking points
- Handwritten cards
How to Write a Great Prompt:
- Start with an action – like Write, Draft, or Summarize
- Be specific – about what you want and who it’s for
- Add context – like gift amount, event attended, or tone
Example Prompts:
- Write a thank-you card for new $100 donors to the summer camp fund.
- Give me phone call talking points for gala guests who haven't given this year.
- Draft a letter to a $5k donor about program impact, with a quote from a student.
Pro Tip:
The more you give your AI Writer, the more it gives back. Try, refine, and let it carry the load — you’re still in the pilot seat.